English 
Slovenian Summer Sale
The Summer Sale is a promotional campaign on Polona Zajc’s “Pottery Art Clay Design” website. At the start of summer, in June, we decided to reduce the prices of all our products by 20%. To this end, we designed a new traffic-driven advertising campaign. We created attractive promotional flyers and distributed them to website visitors. The flyers showcase our products and also include all the necessary information for a great deal.
Pottery art clay design by Polona Zajc
Pottery art clay design by Polona Zajc features a collection of ceramic pieces divided into several categories. Some are made of ceramic, meaning they are fired at 1030 degrees, while most are made of stoneware. This is a type of clay that, when fired at 1200 degrees, transforms into an exceptionally durable and high-quality material. The pieces are made either on a potter’s wheel or from rolled clay. Some are cast in plaster molds, which are also made in the Pottery Art workshop. On our website, you’ll find decorative ceramic items as well as fully functional kitchenware. The latter is glazed with a glaze suitable for contact with food. All items are 20% off during the month of June.
Great Deals on Ceramics
The idea of great deals on ceramics was the inspiration behind our “Summer Sale” promotion. In June, we launched an online advertising campaign. We targeted people aged 18 to 65+. We targeted audiences who had previously visited our website, as well as those interested in handicrafts, art, jewelry, ceramics, and similar items. We created the promo code JUN-20, which offers a 20% discount on all products at checkout. We incorporated all this information into the design of flyers that the advertising program distributed via social media. In this way, we invite customers to browse our website, which is full of beautiful, handmade, one-of-a-kind clay items. Many of them go on to become our customers.
